Webinar
Modeling Patient Dynamics for Commercial Forecasting
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December 2, 2021

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11:00am - 12:00pm

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Commercial forecasting in the pharmaceutical industry has always focused around understanding patient behavior. With an increasing amount of competition, patients are switching therapies more often and treatment paradigms are becoming more complex. But until now, getting accurate data around patients and how they start therapy, persist through therapy, and transition to different lines of therapy has been difficult.

In this webinar, we'll talk through ways to improve forecast accuracy through more precise, data-driven modeling of patient dynamics. We'll review methodologies, processes and tools that can help forecasters to better reflect the realities of their market and avoid oversimplification – some of which can have significant impacts on forecast accuracy, especially in the launch window.

Join us to learn more about patient-based forecasting and how to improve your commercial forecast accuracy.

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