IQVIA Data Sourcing offers cloud-based sourcing, hosting, and delivery to centrally access thousands of global healthcare data assets and optimized actionable insights
Healthcare data holds information that has the potential to change the way drugs are developed, approved, and launched into the marketplace. But the only way life sciences companies can maximize its value is if they have the technology and domain expertise to rapidly capture, clean, format, and analyze fit-for-purpose data to find business-driving insights.
That requires a robust, fully connected enterprise information management (EIM) strategy designed specifically for life sciences.
Enterprise data management solutions are not a new idea. Companies like SAP and Oracle have made enterprise resource management systems the mainstay of how businesses manage customer and financial data. Their end-to-end solutions link information captured from across an organization to enable company-wide transparency, easy data access, and more robust analytics – all of which drives better business results.
The same is now possible for Enterprise Information Management (EIM) in the life sciences industry. IQVIA’s EIM suite of technology and services address every step in the data-to-insights process from acquisition through analysis supported by a skilled workforce that has years of global deployment experience.
Modular by design
IQVIA’s EIM offerings are purpose built for the life sciences industry’s data and information management needs, and are modular by design. Each offering is flexible and interoperable and can function as a stand-alone implementation or as part of a multi-faceted solution providing value-added capabilities, and a streamlined information management workflow.
When companies adopt a modular approach to EIM they have access to any or all of the capabilities to source, clean, integrate, and analyze healthcare data regardless of where it comes from or what format it arrives in. But it takes planning to ensure every element of the data environment is selected and managed to maximize results.
That begins with having the right data strategy to meet the organization’s unique data needs.
The 5 elements of data strategy
Many life sciences companies take a piecemeal approach to acquiring, combining and analyzing data that lacks a coherent strategy. This can lead to errors, inconsistency, and an inefficient use of funds.
Large pharma firms may spend $100 million per year acquiring global healthcare data. But these acquisitions are often duplicative and made by siloed departments that lack visibility into resources available to other teams. Limited insight into existing organizational data prevents opportunities for enriching it for more robust insights. This can cause missed opportunities to generate value from these investments.
Instead, IQVIA encourages life sciences firms to begin their EIM journey with an enterprise data strategy. This early due diligence step establishes the foundation for all future data acquisitions, and sets governance practices for how these assets will be selected, managed, shared, analyzed, and acted upon.
Once life sciences companies build a data strategy, they can use it as a lens through which to make all future data decisions. It builds structure and rigor into the data environment, and makes it easier for all stakeholders to maximize value from these vital assets.
Read more on how you can create a leading edge EIM system by visiting our Information Management resources page.
IQVIA provides the gold standard for pharmaceutical market data as well as clinical research. IQVIA employs thousands of data scientists, healthcare professionals, technology experts, and data strategy professionals who oversee processing of more 100 billion healthcare records annually. To learn more about IQVIA’s data services, contact us here.
IQVIA Data Sourcing offers cloud-based sourcing, hosting, and delivery to centrally access thousands of global healthcare data assets and optimized actionable insights
IQVIA IM Strategy solutions and advisory services are designed to optimize data, analytics and insights across healthcare organizations
Turn insight into action by surfacing behavior-changing intelligence within daily workflows to deliver the right message at the best time for greater HCP satisfaction.
Connect data across your organization with master data management and data warehouse capabilities, and transform the way you make business decisions.
Get alignment on what to measure, eliminate duplicative reporting and make complex data easier to manage with our easy-to-deploy analytics suite.
Combine data science, technology, and analytics driven by artificial intelligence to support new efficiencies and business insights -- without additional capital investment.