Regions
MAIN/REGIONS
regions/
Regions
  1. Americas
  2. Asia & Oceania
  3. Europe
  4. Middle East & Africa
  1. Solutions
  2. Products
  3. Insights
  4. About
  5. Careers
  6. Contact Us
MAIN/search
MAIN/Solutions
Solutions/
SOLUTIONS
  • Research & Development
  • Real World Evidence
  • Commercialization
  • Safety & Regulatory Compliance
  • Technologies
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
THERAPEUTIC AREAS

Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

LEARN MORE
Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
Research & Development Quick Links
Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
Real World Evidence Quick Links
See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
Commercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

COMPLIANCE OVERVIEW
Safety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

TECHNOLOGIES OVERVIEW
Technology Quick Links
MAIN/Products
Products/
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
REAL WORLD PRODUCTS

CASE STUDY

"Data in a Day

LEARN MORE
MAIN/Insights
Insights/
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS
THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

SEE LATEST REPORTS

INSTITUTE REPORT

"Digital Health Trends 2024 - Implications for Research and Patient Care

READ MORE

EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

Learn more

WHITE PAPER

"DCTs Deliver Big ROI

LEARN MORE

WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

LEARN MORE
MAIN/About
About/
FEATURED INNOVATIONS
  • IQVIA Connected Intelligence™
  • IQVIA Healthcare-grade AI™
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Patient Experience Solutions with Apple devices
WHO WE ARE
NEWS & RESOURCES

INVESTOR RELATIONS

"Visit our investor relations site for more information.

LEARN MORE
Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

LEARN MORE
IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

LEARN MORE

Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

LEARN MORE
Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

LEARN MORE
Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

LEARN MORE
IQVIA Patient Experience Solutions with Apple devices

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.

LEARN MORE
MAIN/Careers
Careers/
WORKING AT IQVIA

Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.

LEARN MORE
LIFE AT IQVIA

Careers, culture and everything in between. Find out what’s going on right here, right now.

LEARN MORE

WE’RE HIRING

"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

SEARCH JOBS
MAIN/Contact Us
Contact Us/
Blog
Domain Expertise and NLP Data Factory are a Winning Combination in the Crowded AI Field
Jane Reed, Director, Life Sciences
Jul 14, 2021
  • Blogs
  • Domain Expertise and NLP Data Factory are a Winning Combination in the Crowded AI Field

The exciting dichotomy of artificial intelligence, or AI, in healthcare and life sciences is that it is exploding, and yet, most companies have really only scratched the surface of its potential. While many organizations have used natural language processing (NLP) “point solutions” to extract insights from textual data, the value of NLP is truly transformational when you meld the technology with rigorous scientific expertise — an intersection at which IQVIA sits squarely.

When used in healthcare, NLP algorithms can search the 80 percent of medical content in documents and databases that is unstructured, including clinicians’ notes, social media, scientific literature, pathology reports and other internal or external organizational documents. NLP unlocks the ability to stream data from these diverse unstructured sources into a technology platform that surfaces text-based insights to support better decisions from bench to bedside.

It is impressive technology on its own, but without embedded domain expertise, many NLP solutions struggle to properly analyze the healthcare industry’s notoriously complex and varied language. IQVIA’s solutions, like the NLP Data Factory, solve this challenge by combining industry-leading NLP with deep domain knowledge, allowing life sciences companies to transform processes and surface value from textual data in ways that are truly game changing. From validating assumptions to expediting development processes and optimizing commercialization, when this combination of NLP is deployed at scale, its possibilities skyrocket. Here I’ll explain a few ways we are solving life sciences’ common challenges.

Capturing the voice of the customer on topics and trends
We recently worked with a client who wanted track trends based on product-related questions across 50 different categories. These categories ranged from simple questions, like adverse events or demographic information, to more complex topics like contraindication, whether patients are switching medications, off-label use, or an uptick in dose-related questions. They also wanted to identify novel requests and topics coming out of customer verbatims.

IQVIA’S comprehensive understanding and experience with the kinds of inputs the customer needed to assess allowed us to offer a custom solution that could rapidly deliver the right insights. To capture the voice of the customer on standard categories and novel topics concurrently, we used a hybrid approach that paired NLP with machine learning. First, we set up an NLP Data Factory automated workflow to tag and enrich the incoming verbatims with those categories that were already well known. Then we took that same information and used it to identify the right attributes for machine learning classifiers like drug, disease, and dosage and built an algorithm to cluster the verbatims based on similarity. The customer now uses the resulting system across 20 different product brands and diverse therapeutic areas to better understand what topics people are talking about, how they are changing over time, and signals on novel topics.

Meeting pharma’s high-demand safety case processing needs
On the journey from drug discovery through development to post-market surveillance and patient care, the amount of textual information is astronomical, and patients and regulators expect zero gaps in safety intelligence. The NLP Data Factory was built to tackle these kinds of broad, high throughput areas with phenomenal speed and accuracy.

In another customer example, a top 20 pharma company used IQVIA NLP to auto-code adverse events to the standard MedDRA term, reducing their manual coding time by 50 percent. At the onset of the project, the client was finding that 70 percent of their incoming adverse events required labor-intensive manual MedDRA coding. With the NLP approach, the customer has been able to double their auto-coding capacity, while reducing manual coding time by 50% and improving coding consistency compared to manual review.

The NLP Data Factory allows healthcare and life science organizations to apply award-winning NLP to huge volumes of data across their enterprise. It easily scales with their needs, integrates with diverse sources of unstructured data, is built with deep domain expertise embedded, and allows customers to start extracting value from text on day one. As more and more organizations are looking to use NLP in their enterprise data transformation, IQVIA’s sweet spot marrying decades of domain expertise with Linguamatics’ industry-leading NLP has us well positioned to lead the pack in NLP solutions for life sciences for years to come.

On-demand Data Factory webinar
Contact Us