Regions
MAIN/REGIONS
regions/
Regions
  1. Americas
  2. Asia & Oceania
  3. Europe
  4. Middle East & Africa
  1. Solutions
  2. Products
  3. Insights
  4. About
  5. Careers
  6. Contact Us
MAIN/search
MAIN/Solutions
Solutions/
SOLUTIONS
  • Research & Development
  • Real World Evidence
  • Commercialization
  • Safety & Regulatory Compliance
  • Technologies
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
THERAPEUTIC AREAS

Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

LEARN MORE
Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
Research & Development Quick Links
Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
Real World Evidence Quick Links
See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
Commercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

COMPLIANCE OVERVIEW
Safety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

TECHNOLOGIES OVERVIEW
Technology Quick Links
MAIN/Products
Products/
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
REAL WORLD PRODUCTS

CASE STUDY

"Data in a Day

LEARN MORE
MAIN/Insights
Insights/
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS
THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

SEE LATEST REPORTS

INSTITUTE REPORT

"Global Trends in R&D 2024

READ MORE

EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

Learn more

WHITE PAPER

"DCTs Deliver Big ROI

LEARN MORE

WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

LEARN MORE
MAIN/About
About/
FEATURED INNOVATIONS
  • IQVIA Connected Intelligence™
  • IQVIA Healthcare-grade AI™
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Patient Experience Solutions with Apple devices
WHO WE ARE
NEWS & RESOURCES

INVESTOR RELATIONS

"Visit our investor relations site for more information.

LEARN MORE
Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

LEARN MORE
IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

LEARN MORE

Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

LEARN MORE
Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

LEARN MORE
Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

LEARN MORE
IQVIA Patient Experience Solutions with Apple devices

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.

LEARN MORE
MAIN/Careers
Careers/
WORKING AT IQVIA

Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.

LEARN MORE
LIFE AT IQVIA

Careers, culture and everything in between. Find out what’s going on right here, right now.

LEARN MORE

WE’RE HIRING

"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

SEARCH JOBS
MAIN/Contact Us
Contact Us/
Blog
Who Said What? IQVIA's NLP Insights Hub Efficiently Delivers and Contextualizes the Voice of Patients, Stakeholders and Providers
Hywel Evans, Director, IQVIA NLP Insights Hub
Dec 01, 2020
  • Blogs
  • Who Said What? IQVIA's NLP Insights Hub Efficiently Delivers and Contextualizes the Voice of Patients, Stakeholders and Providers

As the world grapples with the COVID-19 pandemic, our lives have been transformed by increasing online engagement and information sources. Most of our patients, key opinion leaders, researchers, medical affairs teams, and investigators, whose insights we rely on for drug development, already had an active digital presence, and the pandemic has only amplified their reliance on the digital world. For anyone conducting clinical research, that means 1) that the digital information pool is increasingly rich and 2) our ability to quickly extract insights from these digital interactions is more important than ever before.

So, how can we keep on top of this information and extract the right insights at the right time? Introducing the IQVIA Natural Language Processing (NLP) Insights Hub, which can efficiently capture voice of patients, stakeholders and providers – right when we need it the most. The NLP Insights Hub is IQVIA’s single resource that seamlessly integrates disparate sources and delivers fast, reliable answers. Insights across a spectrum of scientific and healthcare sources, from journal articles to social media posts, are tapped to quickly bring important contextual information to the surface. As patients become increasingly vocal, taking on an active role in their healthcare, massive amounts of valuable data are being produced online:

  • Medical Science Liaison interactions can be captured to understand direct feedback and inform medical affairs insights
  • External articles, including news or quotes from key opinion leaders (KOLs)
  • Medical information requests can help identify gaps in knowledge or key topics
  • Social media is increasingly used for pharma sentiment analysis, as patients and other stakeholders share opinions that can guide decision-making

There was a time when the kind of data gleaned from these sources was considered “soft data”, more of a nice-to-have than essential. Now, we know better. If an environmental analysis of the digital landscape isn’t a component of your commercial strategy, you are behind the curve and at risk of miscalculations in decision-making. The good news is that the NLP Insights Hub makes digital strategizing easy by combining in a single place the insights from these disparate data sources that represent the views and sentiments of different groups, including patients, physicians, competitors and key opinion leaders. Users of the NLP Insights Hub can:

  • Deploy federated NLP across data sources to generate insights from the combined information without requiring all the data to move to a central location
  • Combine visualizations of extracted data and metrics from advanced searches embedded with domain expertise
  • Design KPIs that are thematic and use the NLP Insights Hub to implement those metrics

The NLP Insights Hub is a fantastic tool for quickly capturing important conversations, questions, or statements happening digitally that can inform strategic action. Users initially get a high-level view of what is happening in a given landscape, and then they can use the derived insights to ask deeper questions, find specifics, and form strategies and action plans in response.

The technology behind the IQVIA NLP Insights Hub has already proven its value in a real-world setting. Roche used the same technology, developed by Linguamatics, for a social media text mining analysis to enhance its understanding of symptoms that impact Parkinson’s patients. By using NLP to analyze social media data, Roche researchers were able to quickly collect and analyze patient-reported outcomes. Had they tried to capture this sort of information using primary market research and patient interviews, the process would have been time-consuming, resource intensive and expensive. They also reported that they reaped more meaningful patient insights using NLP versus the standard approach.

The COVID-19 pandemic may be driving up digital interactions, but the truth is that the digital universe has long been replete with the patient and stakeholder insights we need in drug development. Offering a rapid, intelligent way to capture these voices is only one of the Hub’s many functionalities. There are many others, including informing clinical trial design, early drug discovery, market surveillance and more, which I’ll be covering in future blogs. As you await those, I invite you to watch our NLP Insights Hub webinar and visit our product page to learn more.

Contact Us