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Blog
Eliminating Research Rabbit Holes with IQVIA NLP Insights Hub
Hywel Evans, Director, IQVIA NLP Insights Hub
Sep 30, 2020
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  • Eliminating Research Rabbit Holes with IQVIA NLP Insights Hub

Remember in the children’s book Alice in Wonderland when Alice is curious about the white rabbit and follows it down a rabbit hole? What she thinks will be a simple search ends up being a fantastical adventure on a long and winding journey that often has nothing to do with the white rabbit at all. If you have ever tried searching across disparate or unstructured sources for business insights, you can probably relate. It is easy to spend countless days logging into multiple platforms to manually review and extract relevant information, often pursuing a document for considerable time before determining that its insights are not relevant to your needs after all.

That’s why I’m so excited about the launch of the IQVIA Natural Language Processing (NLP) Insights Hub. The tool will significantly reduce inefficient, resource-intensive searches by serving as a single resource for seamlessly integrating disparate sources and delivering fast, reliable answers. With the NLP Insights Hub, insights from a spectrum of healthcare sources, from peer-reviewed journals to social media posts, are tapped into, to quickly bring important contextual information to the surface. With just a few clicks, users can get answers to their questions related to epidemiology, clinical insights, surveillance, and more. Every structured, easy-to-read dashboard output reflects domain expertise we embedded into the platform—meaning concepts and relationships are accurately interpreted. For greater detail, users also have the ability to drill down to the evidence contained within the underlying document sets.

Underpinned by Linguamatics’ leading NLP technology, the NLP Insights Hub has been designed specifically to meet the unique needs of business users, which makes it an exciting expansion of our solution.

Tapping a very deep well
“Either the well was very deep, or she fell very slowly, for she had plenty of time as she went down to look about her,” Alice’s story goes. The well of unstructured business information today is, in fact, very deep. Experts say that by 2022, this kind of information will make up 93 percent of available insights, leaving only seven percent readily curated for easy analysis. While the process of curating the rest manually is frustratingly slow, ignoring this wealth of data is not a smart business option.

Using the NLP Insights Hub, users can bypass the manual search while still gleaning those rich, unstructured insights the life sciences business needs. Peer-reviewed publications, pipeline information (via ClinicalTrials.gov, for example), real-world feeds from patient forums and social media, proceedings from conferences and events, and internal sources (like customer call center feeds and legacy safety reports) can all be accessible for search via the NLP Insights Hub. That means common life sciences business tasks like therapeutic area and market landscape profiling, strategic drug development, gathering insights from key opinion leaders, medical science liaison data analysis, and many more activities across the molecule to market continuum will now be a lot easier.

Interestingly, Alice’s adventure in Wonderland wasn’t all a waste of time. She was given some good advice that is still applicable in business today. “If you want to get somewhere else, you must run at least twice as fast as your fastest!" the Queen tells Alice. She’s right, and that’s why the NLP Insights Hub is so important. In the life sciences industry where new information develops at lightning speed, the NLP Insights Hub will offer a one-stop-shop for rapidly tapping the full spectrum of available data, keeping life sciences organizations at the very forefront of innovation.

Congratulations to our NLP development team on this significant launch! Get in touch with us to learn more and to see the NLP Insights Hub in action.

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NLP Insights Hub

See how you can empower business users to focus on key organizational initiatives without spending valuable time gathering and sorting through information.