Regions
MAIN/REGIONS
regions/
Regions
  1. Americas
  2. Asia & Oceania
  3. Europe
  4. Middle East & Africa
  1. Solutions
  2. Products
  3. Insights
  4. About
  5. Careers
  6. Contact Us
MAIN/search
MAIN/Solutions
Solutions/
SOLUTIONS
  • Research & Development
  • Real World Evidence
  • Commercialization
  • Safety & Regulatory Compliance
  • Technologies
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
THERAPEUTIC AREAS

Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

LEARN MORE
Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
Research & Development Quick Links
Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
Real World Evidence Quick Links
See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
Commercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

COMPLIANCE OVERVIEW
Safety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

TECHNOLOGIES OVERVIEW
Technology Quick Links
MAIN/Products
Products/
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
REAL WORLD PRODUCTS

CASE STUDY

"Data in a Day

LEARN MORE
MAIN/Insights
Insights/
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS
THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

SEE LATEST REPORTS

INSTITUTE REPORT

"Global Trends in R&D 2024

READ MORE

EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

Learn more

WHITE PAPER

"DCTs Deliver Big ROI

LEARN MORE

WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

LEARN MORE
MAIN/About
About/
FEATURED INNOVATIONS
  • IQVIA Connected Intelligence™
  • IQVIA Healthcare-grade AI™
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Patient Experience Solutions with Apple devices
WHO WE ARE
NEWS & RESOURCES

INVESTOR RELATIONS

"Visit our investor relations site for more information.

LEARN MORE
Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

LEARN MORE
IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

LEARN MORE

Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

LEARN MORE
Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

LEARN MORE
Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

LEARN MORE
IQVIA Patient Experience Solutions with Apple devices

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.

LEARN MORE
MAIN/Careers
Careers/
WORKING AT IQVIA

Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.

LEARN MORE
LIFE AT IQVIA

Careers, culture and everything in between. Find out what’s going on right here, right now.

LEARN MORE

WE’RE HIRING

"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

SEARCH JOBS
MAIN/Contact Us
Contact Us/
Blog
Digital strategy: digital forward thinking
Nicholas Mageras, Principal, IQVIA Technologies, APAC
Feb 22, 2019
  • Blogs
  • Digital strategy: digital forward thinking

Defining Digital

Every organization these days has a digital mandate to transform itself for the 21st century and with that digital transformation, drive overall business growth. However, no one can seem to quite define what exactly going “digital” means. Depending on the specific organization, audience, and context in which you are discussing, digital means different things to different people. That is OK – because there is indeed no one, clear definition – but it is rather a set of different guiding principles and disciplines all with the end goal of addressing business challenges and opportunities. Digital strategy can therefore be thought of as a smattering of different components:

Just as important in baselining an understanding of what digital is, is clarifying what it is not. Some of the common misconceptions that have surfaced also create unnecessary confusion:

Decoding Digital in Healthcare

Now that we understand digital can help us do more, what exactly does it mean in the healthcare world? Quite simply, digital enablement in health takes those same digital strategy principles and applies them with a healthcare stakeholder-centric perspective (i.e., patient, payer/provider, pharmacist, health system, etc.) to improve health outcomes and achieve clinical and commercial business goals. Digital health tools can therefore be bucketed into broad, overlapping categories all under the umbrella of generating actionable insights from health data that is generated, captured and stored:

  • Mobile apps & channels: Mobile health applications, devices & sensors allow real-time feedback between healthcare stakeholders while collecting meaningful data and providing an enhanced user experience
  • Connected platforms: Digital assets integrated and transformed into medical products & services can create actionable insights for product development, marketing and patient engagement or treatment
  • AI, Big Data & analytics: Enhanced data science, management & analytics can provide better knowledge across the healthcare value chain (drug development & launch, micro-targeting of health information etc.)
  • Cloud & automation: Cloud-based solutions such as on-demand infrastructure or integrated EMR systems, allow greater access, performance and scalable computer power at a lower cost

The value-add of these digital health strategies and solutions can be realized across the healthcare stakeholder spectrum to meet both clinical and commercial business challenges, as discussed further in our Business Insights Podcast. Or read our Digital Forward Thinking in Healthcare factsheet to learn more about digital strategy, digital health tools and IQVIA digital solutions. For more information, please feel free to contact us.

To read the next installment in our blog series, “Digital strategy: ‘you can’t improve what you don’t measure’” click here.

Contact Us