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Case Study
Large Academic Medical Center Drives Physician Referrals with Triggered Emails
AIM XR successfully drives net new referrals to cardiology and cardiovascular surgery specialties of interest
Aug 07, 2024
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Learn how a large academic medical center was able to drive growth through physician referrals with the use of triggered emails using IQVIA's Audience Identity Manager XR (AIM XR) technology platform. By better identifying priority healthcare providers researching medically relevant information, then delivering aligned, relevant content to drive net new referrals, the solution delivered growth in a relatively short timeframe.

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