Regions
MAIN/REGIONS
regions/
Regions
  1. Americas
  2. Asia & Oceania
  3. Europe
  4. Middle East & Africa
  1. Solutions
  2. Insights
  3. Events
  4. Contact Us
MAIN/search
MAIN/Solutions
Solutions/
SOLUTIONS
  • Life Sciences
  • Healthcare
Life Sciences

Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

Learn More
Life Sciences
Healthcare

Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

Learn More
Healthcare
MAIN/Insights
Insights/
U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

LEARN MORE
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS

PODCASTS

"Discover the future through our enlightening podcasts available in the United States.

EXPLORE PODCASTS

FACT SHEET

"IQVIA AI Medical Record Review

LEARN MORE

BLOG

"Decoding DSCSA: Ensuring Compliance in the Pharmaceutical Supply Chain

READ MORE
MAIN/Events
Events/
ON-DEMAND WEBINARS

Visit our library of on-demand webinars.

WATCH ON-DEMAND WEBINARS
UPCOMING EVENTS & WEBINARS

View our upcoming events and webinars.

DISCOVER EVENTS & WEBINARS

EVENT

"26th Controlled Substances and State Regulatory Conference

REGISTER NOW
MAIN/Contact Us
Contact Us/
Webinar
Launch Excellence, the U.S. Edition: The Rewrite of the Business of Launch – Grow
calendar

September 26, 2024

Calendar
clock

1:00pm - 2:00pm

Eastern

Register

View all IQVIA events
View Now

This webinar is the final part of our three-part series focusing on the third aspect of startups: growth. The launch environment is more pressurized than ever before. The window for success is expanding due to the convergence of legislative requirements, payer expectations for pricing and evidence, and the need to meet patients’ needs.

Now that brand leaders have identified how to best acquire patients and optimize resources, they need to adopt a growth mindset and focus on:

  • Competitive promotional spend: Tailor promotional spend to activities that position and message relative to competitors.
  • Identifying the right patients: Understand who the under-diagnosed and under-treated patients are and modify patient support programs.
  • Improving payer coverage: Continue to move patients off bridge programs and demonstrate ancillary benefits.
  • Converting healthcare providers: Focus on differentiated detailing and the healthcare provider's patient population.

 

Speakers:

Elyse Muñoz, Ph.D.
Director, U.S. Research & Insights, IQVIA

Brian Lasky
Practice Lead, U.S. Launch Center of Excellence, IQVIA

Nadine Vangelov
Senior Principal, U.S. Launch Center of Excellence, IQVIA

Related solutions

Contact Us