CHANNELDYNAMICS VERBATIM WITH AI ASSISTANT

Prioritize the voice of HCPs to accelerate brand planning

Harness the power of generative AI to transform 50 million recalled marketing channel messages into unparalleled HCP perception insights for maximum campaign impact.

EVENT

Reuters Pharma 2025

We are thrilled to announce our participation in the Reuters Pharma 2025 event, happening from April 9-11 in Barcelona. Join us as we dive into the latest data, analytics, and technology to help life sciences organizations uncover actionable insights and maximize commercial effectiveness.

Our team of experts are excited to connect with you to explore collaboration opportunities and discuss how IQVIA Commercial Solutions can support your business goals. Our booth will serve as a hub for meaningful conversations and knowledge exchange - we look forward to seeing you there!

ACCELERATE BRAND PLANNING WITH GAME-CHANGING INSIGHTS

AI-Powered HCP Insights:
Your Competitive Advantage

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    GAIN A COMPETITIVE EDGE

    Accelerate brand planning with transformative message recall analysis

    ChannelDynamics Verbatim is a must-have AI tool that delivers gold standard analysis and enables data-driven, HCP-centric brand marketing insights. Access to this unique source of intelligence will help drive the effectiveness of your marketing efforts and achieve unparalleled HCP resonance.

    It covers:

    • 800 therapy areas
    • 36 countries
    • 12 years historical data
    • Updated continuously
    • 30,000+ HCPs
    • Over 4 million+ messages per year

    Conversational AI applied to ChannelDynamics Verbatim

    Bringing speed and precision to your HCP recall message analysis and helping you to stay ahead of the competition

    AI-Driven Analysis

    Examine perceived messaging quality, Net Promoter Score (NPS), and Rx intention

    Efficient and Scalable Processing

    AI driven and applied to qualitative data and analysis for speed and efficiency

    Commercial Message Profile Analysis

    Adapt your omnichannel engagement messaging for maximum impact

    Competitive Benchmarking and Multi-Country Comparisons

    Benchmarking performance across more than 30 countries

    Is your message resonating with physicians? With ChannelDynamics Verbatim, the value of millions of recalled marketing messages is unlocked. Brand and market research teams are now empowered with unparalleled capabilities to gain competitive insights into the impact of their own and competitor brand messaging.

    Christopher Wooden,
    Senior Director, ChannelDynamics
    IQVIA Global Market Insights

    PRIORITIZE THE VOICE OF HCPS AND GAIN A COMPETITIVE ADVANTAGE

    IQVIA AI ASSISTANT

    Powerful Conversational AI interface for life sciences

    Based on IQVIA Healthcare-grade AI®, IQVIA AI Assistant is designed to revolutionize insight generation by transforming any complex data into rapid, relevant, and precise answers. It enables customers to make informed decisions with confidence. It’s not just about data; it’s about delivering decision-making excellence. With a steadfast commitment to compliance and privacy, it’s the trusted partner for your strategic business initiatives.

    Innovation Award

    IQVIA AI Wins 2024 Innovation Award

    We are honored to share that PM360, a publication dedicated to marketing in the pharmaceutical, biotech, and medical device industries, has recognized IQVIA AI Assistant with a 2024 Innovation Award for Artificial Intelligence.

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