Regions
MAIN/REGIONS
regions/
Regions
  1. Americas
  2. Asia & Oceania
  3. Europe
  4. Middle East & Africa
  1. Solutions
  2. Products
  3. Insights
  4. About
  5. Careers
  6. Contact Us
MAIN/search
MAIN/Solutions
Solutions/
SOLUTIONS
  • Research & Development
  • Real World Evidence
  • Commercialization
  • Safety & Regulatory Compliance
  • Technologies
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
THERAPEUTIC AREAS

Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

LEARN MORE
Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
Research & Development Quick Links
Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
Real World Evidence Quick Links
See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
Commercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

COMPLIANCE OVERVIEW
Safety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

TECHNOLOGIES OVERVIEW
Technology Quick Links
MAIN/Products
Products/
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
REAL WORLD PRODUCTS

CASE STUDY

"Data in a Day

LEARN MORE
MAIN/Insights
Insights/
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS
THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

SEE LATEST REPORTS

INSTITUTE REPORT

"Digital Health Trends 2024 - Implications for Research and Patient Care

READ MORE

EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

Learn more

WHITE PAPER

"DCTs Deliver Big ROI

LEARN MORE

WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

LEARN MORE
MAIN/About
About/
FEATURED INNOVATIONS
  • IQVIA Connected Intelligence™
  • IQVIA Healthcare-grade AI™
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Patient Experience Solutions with Apple devices
WHO WE ARE
NEWS & RESOURCES

INVESTOR RELATIONS

"Visit our investor relations site for more information.

LEARN MORE
Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

LEARN MORE
IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

LEARN MORE

Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

LEARN MORE
Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

LEARN MORE
Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

LEARN MORE
IQVIA Patient Experience Solutions with Apple devices

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.

LEARN MORE
MAIN/Careers
Careers/
WORKING AT IQVIA

Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.

LEARN MORE
LIFE AT IQVIA

Careers, culture and everything in between. Find out what’s going on right here, right now.

LEARN MORE

WE’RE HIRING

"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

SEARCH JOBS
MAIN/Contact Us
Contact Us/
Blog
Portfolio management for established brands
Martin Bate, Head of HCP Engagement, Commercial Engagement Services
May 01, 2024
  • Blogs
  • Portfolio management for established brands

If you are a pharma company holding a portfolio of mature products and balancing that with future launches (with limited in-house resources), contract sales organizations like IQVIA can take over the commercialization of established brands and promote them on your behalf, ensuring that you maximize that opportunity before the products reach a stage of the lifecycle where promotion typically decline.

An outsourcing partner can also bolster digital and remote promotion as a product nears maturity hence managing cost whilst maintaining commercial value. IQVIA Contract Sales has a long history of supporting the full range of commercial needs and works with customers to understand their portfolio strategy and promotional model (the mix of personal and non-personal channels) and then to engage and deploy that model to optimize sales.

As products near loss of exclusivity (LOE), companies have to make important decisions about future expenditures and how much to focus on those products. Are new products in the pipeline and how will that affect existing products? Is the therapy area still a priority? How do you manage the cost of internal resources? Of outsourced resources? What is the return on investment, and how does that change as the product matures?

As these considerations are processed, it’s not uncommon for the pharma company to choose to simply maintain what they’re doing and slowly downscale promotions as they let a mature product drift beyond the horizon. For those seeking to prolong their return on investment (ROI), however, IQVIA Contract Sales offers real value through our ability to invigorate a mature product. In the later stages of a product’s lifecycle, we deliver the flexibility and agility to help increase use of digital and other channels to reduce costs, all while maintaining current commercial aspects and connectivity with healthcare professionals (HCPs).

IQVIA knows that engagement is primarily a people-based endeavor, but we also leverage all those other digital channels. We can provide the ability to manage the downsizing of personnel and the growth of digital — as well as the middle ground that is a balanced mixture of both. Pharma companies once faced a sharp cliff at LOE, necessitating the removal of in-house sales teams to achieve reduction in expenses. We offer a better path that still supports the journey to slowly downsize resources but offset with increasing use of digital channels. The LOE phase is just as much in need of flexible and agile solutions as any other part of the lifecycle, and IQVIA can bring those abilities to a customer, managing mature products or brands.

Commercializing products in today’s pharmaceutical market can be challenging. IQVIA brings a depth of experience to omnichannel engagement with healthcare professionals, having a long history of delivering new ideas and innovations that help bring products to market and manage the entire lifecycle. Contact us to learn more about how we can help manage the commercialization journey and drive meaningful engagement with your HCPs, personalized to the needs of each individual.

Introducing IQVIA Engagement Specialists

Accelerate your business outcomes and deliver a trusted customer experience by leveraging tech enabled Engagement Specialists armed with the right insights, technology and expertise to optimize all your HCP engagements.

LEARN MORE

Related solutions

Promotional Strategy

Maximize the value of your brand with personalized, precise, and efficient communications.

Contact Us