Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Learn MoreA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
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EXPLORE PODCASTSFrom U.S. Progress Point: At IQVIA, we’ve refined our take on the modern launch, and carefully considered what needs to change to achieve commercial success in a pressurized environment.
Today, a successful launch is no longer defined by just dollars — it’s defined by the number of patients reached, acquired, and retained. To reflect this new reality, we’ve refined our take on the modern launch, and carefully considered what needs to change to achieve commercial success in a pressurized environment.
In this paper, IQVIA experts discuss the clear need for a rewrite of the modern launch playbook.
The U.S. launch environment is more pressurized than ever before. The convergence of legislative requirements, payer expectations of price and evidence, and meeting patients’ needs means an aligned launch strategy is mission critical. Each installment of this three-part webinar series will focus on a key phase of launch excellence.
We hope you’re enjoying U.S. Progress Point, a curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the U.S. healthcare market.
For additional Thought Leadership content from experts throughout IQVIA, including webinars, blogs, white papers, and case studies, please visit our Library of Insights.
