On Demand Webinar
Powering launch success with digital HCP insights and activation
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Join us in our launch webinar series, where we will explore how global pharmaceutical companies can achieve launch success by leveraging the increasingly critical digital channels for health care professional (HCP) to drive behavioral insights and precision activation.

In this session, we will review effective practices on how to uncover the right HCPs in global markets – US as well as key global markets and beyond – and how to understand key personas and unmet needs to engage, reach, and activate HCPs via digital channels for your disease areas and brands.

The session will focus on understanding HCP digital activity and behaviors as an important complement for HCP prioritization, content activation strategies and successful use of digital channels to maximize reach and improve omnichannel tactics to achieve an effective launch.

From this webinar you will learn:

  • How to identify the right HCPs in global markets (US and global examples) and how the digital activity of HCPs can be utilized to better understand behaviors, map unmet needs, prioritize segments and define content activation strategies.
  • How to effectively activate and drive omnichannel engagement for HCPs leveraging personalized email, social and programmatic tactics.
  • How to measure results and adjust digital tactics to further optimize launch tactics during the critical initial weeks of launch.
Speakers

Cristin Liberatore, Sr. Director, Commercial Strategy, IQVIA Digital

Geraldine John, Insights & Omnichannel Activation Lead, SEA & RHQ APAC, IQVIA

Vineet Purwar, Principal, IQVIA Global Launch Excellence

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