Webinar
OCE March Release Webinar
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February 28, 2024

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10:00am - 11:00am

(GMT-05:00)

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In today’s environment, life science companies must operate differently. There is a need to address the changing dynamic of today’s commercial teams, while driving forward a more patient-centric approach to customer engagement.

IQVIA Orchestrated Customer Engagement (OCE) leverages market-leading platforms including Salesforce, Snowflake, MuleSoft, and Alibaba to meet the rapidly changing commercial market demands of the life sciences industry and improve customer engagement across all channels.

Join us for our March OCE product release webinar to learn more about key themes, new innovations and high-level roadmap for the OCE platform.

In this webinar, we will cover updates on:

OCE Personal: China ready with OCE Personal going GA on Salesforce on Alibaba. Extended abilities to search for a customer, by ID, in Reltio universe, with Lexi. Added support for compliance statements in Meetings, and for photos/attachments in Profiling Questions. Improved user experience with new quick actions in Call and a new sync progress bar.

OCE Optimizer: Visual maps enhancement, adjudication guardrails, expanded Segmentation capabilities and Admin Console improvements bring a breadth of new user experience, decision-making and productivity improvements to all Optimizer users.

OCE Digital: New high performant segmentation engine, (Segmentation Pro) for all customers while expanding preference center to support custom channels.

 

Speakers:

Meryem Serraj Andaloussi
Senior Director, Offering Management - OCE Personal, IQVIA Technologies

Frank Castora
Director, Offering Management - OCE Optimizer, IQVIA Technologies

Ray Madara
Director, Product Offering Management – OCE Digital, IQVIA Technologies

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