Webinar
Level up your promotional strategy optimize investments through the right channel mix
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November 22, 2023

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2:00pm - 3:00pm

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With evolving customer behaviours, stringent regulations, and increasing competition, making the right choices for your brand's promotional channels can be a daunting task.

The pandemic instigated a rise in digital channels such as emails and video calls, causing a shift in the promotional landscape that life sciences companies must now navigate as omnichannel engagement and AI-enhanced tools come to the fore.

Specifically in this webinar, we will investigate impactable sales and return on investment trends in the major European countries, including:

  • Therapy area and country level comparisons of impactable sales by channel
  • The evolution of sales in the last years
  • Industry-wide return on investment analysis, at a therapy area and product level Moreover, we'll delve into the pivotal challenges faced in selecting the ideal promotional channel mix based on company information and competitive benchmarks, all while providing real-world examples of successful use cases.

You will discover how an AI-powered approach equips you to optimize channel performance and future-proof your promotional investments for faster and dynamic decision making. Join us and unlock the potential to elevate your marketing strategies to the future-proof level.

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