Webinar
OCE November Release Webinar
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October 24, 2023

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10:00am - 11:00am

GMT-04:00

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In today’s environment, life science companies must operate differently. There is a need to address the changing dynamic of today’s commercial teams, while driving forward a more patient-centric approach to customer engagement.

IQVIA Orchestrated Customer Engagement (OCE) leverages market-leading platforms including Salesforce, Snowflake, MuleSoft, and Alibaba to meet the rapidly changing commercial market demands of the life sciences industry and improve customer engagement across all channels.

Join us for our November OCE product release webinar to learn more about key themes, new innovations and high-level roadmap for the OCE platform.

In webinar, we will cover updates on:

  • OCE Personal: Expansion of multilingual field emails, with added ability to view emails sent from OCE Digital. Improved user experience with new quick actions in Call, the support of OCE objects in Filters, and removed popups. Extended CLM content improvements with drawing and laser capabilities to remote engagement interactions. Added support of Promo Plan and Store Check activities tracking for CH personas.
  • OCE Optimizer: An enhanced maps interface, upgraded segmentation module and centralized admin console bring a breadth of new user experience, decision-making and productivity improvements to all optimizer users.
  • OCE Digital: Expanded webinar functionality to include integrations with ON24 while introducing an OCE-exclusive content block in content builder created for video content.

Speakers

Tom Hayes,
Senior Director, OCE Product Strategy and Commercialization, IQVIA Technologies

Meryem Serraj Andaloussi,
Senior Director, OCE Personal Offering Management, IQVIA Technologies

Frank Castora,
Director, OCE Optimizer Offering Management, IQVIA Technologies

Ray Madara,
Director, OCE Digital Offering Management, IQVIA Technologies

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