Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
LEARN MORE
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSAn in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTS
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MORE
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
LEARN MORE
Your new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. Get results you can trust, faster.
LEARN MORE
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
LEARN MORE
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
LEARN MORE
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
LEARN MORE
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
LEARN MOREOur mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
LEARN MORECareers, culture and everything in between. Find out what’s going on right here, right now.
LEARN MORE
"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSRx-to-OTC switch has long been a growth driver of the consumer health industry. Today, as consumers seek more advanced self-care solutions, and our healthcare systems look to cut costs, the race is on to drive the next generation of non-prescription medicines and shape the self-care future.
Watch now! Featuring expert speakers from Concentrics Research, an IQVIA business, IQVIA Consumer Health, plus Haleon’s Vice President, Rx to OTC Switch and Digital Transformation, Vidhu Dev. This webinar shone a spotlight on:
See video timecodes below:
00:00:00 – Webinar Introduction
Matt Stewart opens the webinar by introducing our speakers and running a poll to understand where the audience are on their Rx-to-OTC Switch journey.
00:02:00 – Switches are a key growth driver of OTC businesses
Volker Spitzer shares some numbers behind the importance of switches, indications that have been explored, a case study into Erectile dysfunction, and why Rx-to-OTC switch is gaining importance.
00:13:57 – Self-care is the future
Julie Aker discusses consumers desire for more access and control over their healthcare, the public imperative to increase access, key success factors for switches, innovative approaches, current challenges, and future opportunities.
00:26:53 – RWD & RWE in Rx-to-OTC Switch
Michelle Bulliard begins by defining RWD and RWE in this context, and explains the data sources it comes from, its increasing use across the product life cycle, and what types of RWE regulators will accept for decision making.
00:35:15 – Is today’s required evidence really showing today’s US consumer?
Vidhu Bansal-Dev discusses the threshold of evidence that the FDA currently require, and the reforms that are needed based on scientific rational.
00:43:14 – The future of Rx-to-OTC Switches
Julie Akers closes the session by highlighting the importance of accessible OTC products for our families. She calls for courage from innovation teams, collaboration from regulatory partners, and a heightened vision for truly improving public health.
00:45:00 – Q&A
Our panel of speakers tackle some audience questions, and the webinar concludes.
You can download the presentation here.
IQVIA Consumer Health has the expertise and connected intelligence to support you on your Rx-to-OTC Switch journey. If you have a request for a proposal in any area discussed during this webinar, please click the “CONTACT US” button floating on this page to make an enquiry. Alternatively, explore our Product & Claim Development page here.
See how we partner with organizations across the healthcare ecosystem, from emerging biotechnology and large pharmaceutical, to medical technology, consumer health, and more, to drive human health forward.
Shape the future of consumer health.
Compelling claims to capture the minds of consumers
