Webinar
Benchmark Your HCP Engagement and Accelerate Omnichannel Performance
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April 27, 2023

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3:00pm - 4:00pm

(GMT+02:00)

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While on a journey to omnichannel HCP orchestrated engagement, analyzing your product's marketing strategy is essential to achieve commercial success.

To benchmark your performance and identify areas of improvement, IQVIA ChannelDynamics can help confidently address questions such as:

  • Are you investing in the right remote channels and deploying them effectively?
  • Is your marketing mix competitive enough to achieve the right volume and impact to meet your commercial objectives?

To further success and pass to action in omnichannel orchestrated strategy, OneKey accelerated insights can help you define (at named level) the right HCPs, the right channel, and the right content, based on HCP real-life behavior.

Join Adam and Sofia for a live discussion where they will share insights and practical cases to explore new opportunities for better HCP personalized engagement from market to persona insights.

 

Speaker's:

Adam Harris
Senior Director – IQVIA Global Market Insights

Sofia Malay
Associate Director – OneKey Offering Management

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