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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Impacting People's Lives
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Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
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Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
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Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
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Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
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WE'RE HIRING
"At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.
VIEW ROLESAI approaches can help us understand what physicians and other stakeholders are discussing and sharing with field teams. This voice-of-the-physician data can reveal what they are concerned about, what needs or questions they have, as well as what they share about the diagnosis and treatment of patients. Similar approaches can be applied to other data sources such as medical information requests and other proprietary sources. With these techniques, medical affairs teams can work with this rich data more efficiently and be more responsive to the needs of stakeholders.
Generating data and analysis is only the first step, however, with true insights requiring medical affairs teams to consider the results in the context of their overall strategies and objectives and bringing in perspective from thought leaders and other experts to truly make strategy development and decision making more data driven.
Join us to hear Hywel Evans share methods and examples of how to apply AI/NLP methods to MSL notes and other sources. And from Reinhard Berkels on the challenges in developing actionable inside withing medical affairs.
What you will learn:
- Approaches and examples of how to apply NLP, machine learning, and large language models such as GPT to MSL notes.
- Ways to think about insights generation that are data driven and actionable.
Speakers
Hywel Evans
Director of NLP Insights Hub, IQVIA NLP
Reinhard Berkels
Head of Medical Affairs Strategy, IQVIA