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Driving Growth in consumer health with HCP Activation
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Watch now as we dive into how to get the most value from your activation investment and grow your consumer health brands.

In an age where Consumer Health sales teams must deliver results despite the finite budgets and competing priorities in a fast-paced ever-changing environment, discover how to drive efficiencies in your go-to-market operations and transform your in-person and virtual promotions by deploying modernized HCP engagement models.

IQVIA Consumer Health’s Sue Johns and Todd Francis are thrilled to have guest speaker Kerri Petrakis, National Sales Director for CeraVe, L’Oreal USA, sharing insights into the expansion of CeraVe’s medical footprint.

See video timecodes below:

00:00:00 – Webinar Introduction

Matt Stewart opens the webinar by introducing our speakers and running a poll to understand the audience’s current HCP engagement models.

00:03:00 – Acceleration in remote engagement has slowed post pandemic

Sue Johns share insights into the variations of reliance on remote engagement across major markets from 2019 through to 2022 and the new balance they are striking.

00:06:02 – HCP Preferences

Sue reveals the results of a survey showing that face to face remains the most preferred channel in 2023 by HCPs, but remote and digital interactions are of growing importance.

00:09:35 – The industry needs to “get smart”

Sue outlines the key requirements for consumer health businesses to offer seamless, value-adding engagement experiences for HCPs.

00:12:45 – CeraVe, L’Oreal USA, an omnichannel approach – Activation & key learnings

Kerri has overseen successful strategic initiatives, empowering selling teams with the ability to scale when needed based on volume, geography, and market factors, driving share of voice elevation in the dermatology space. In this section Kerri shares her key learnings.

00:30:37 – Driving HCP recommendation in an omnichannel age

Todd Francis shares insights into the importance of HCP recommendations in dermocosmetics, how companies claim #1 HCP recommendation, and the 7 key success factors for successful HCP engagement.

00:39:48 – Q&A

Our panel of speakers tackle some audience questions, and the webinar concludes.

You can download the presentation here.

IQVIA Consumer Health has the expertise and connected intelligence to support you on your commercialisation journey. If you have a request for a proposal in any area discussed during this webinar, please click the “CONTACT US” button floating on this page to make an enquiry. Alternatively, explore our Commercialization and Lifecycle Management page here.

To read more from our speakers, download our whitepaper Driving Growth with Omnichannel HCP Activation: New Models. New Value.

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