Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
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Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
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SEARCH JOBSIQVIA Consumer Health’s Dr Volker Spitzer and Swapna Kondapuram are thrilled to be joined by guest speaker Janina Schendel, who is leading Digital Innovation for Smoking Cessation at Johnson & Johnson Consumer Health. Janina will share insights into the world’s 1st connected OTC medicine; Nicorette QuickMist SmartTrack.
See video timecodes below:
00:00:00 – Webinar Introduction
Matt Stewart opens the webinar by introducing our speakers.
00:01:22 – What is Digital Health in Consumer Health?
Dr Volker Spitzer defines digital health, the goals, impact, and explores where the industry currently sits on their digital health journey. Volker then discusses the importance of innovation, and where industry focus should be.
00:12:51 – The new consumer health data universe
Swapna Kondapuram discusses the importance of making the most of the new consumer health data universe. Swapna outlines how digital biomarkers are at the core of the entire self-care ecosystem, the role of real-world evidence, and provides some interesting case studies.
00:29:40 – The power of digital health: Johnson & Johnson Consumer Health
Janina Schendel, Global Senior Marketing Manager on Smoking Cessation, at Johnson & Johnson Consumer Health, discusses the worlds 1st connected OTC medicine; Nicorette QuickMist SmartTrack. Janina talks us through how they are utlising real-world data, and their key considerations and challenges along the way.
00:42:54 – The Changing Environment Demands New R&D Strategies
We go to our audience to explore the industries major obstacles restricting digital health strategies. Dr Volker Spitzer then discusses how digital health is becoming a “must do” for the consumer health industry due to multiple market forces.
00:54:05 – Q&A
Our panel of speakers tackle some audience questions, and the webinar concludes.
You can download the presentation here.
IQVIA Consumer Health has the expertise and connected intelligence to support you on your digital health journey. If you have a request for a proposal in any area discussed during this webinar, please click the Green “CONTACT US” button floating on this page to make an enquiry. Alternatively, explore our Product and Claim Development capabilities here.
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