Webinar
6 Months to launch success or failure: Can agencies save the drug launch?
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January 27, 2022

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1:00pm - 2:00pm

GMT-04:00

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The first six months of a drug launch used to be the barometer of brand success or prolonged market failure. But like most things, COVID-19 has thrown the traditional Launch playbook on its head and the old rules no longer apply. With most pandemic launches falling considerably below historic benchmarks in their first six months, brand and marketing leaders are turning to their agency partners for innovative thinking and new ways to recover and thrive in the post-pandemic launch environment. Join this webinar to learn about the most recent trends in drug launches and hear from some of the industry's leading pharma agencies that are helping clients think differently about launch excellence and the path to profitability.

 

Speaker

Sarah Rickwood
Vice President, Thought Leadership and Marketing at IQVIA

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