Webinar
Smarter Customer Engagement: How Embedded Compliance and Intelligence Delivers a Superior HCP Experience
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May 26, 2021

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11:00am - 12:00pm

GMT-04:00

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The global pandemic was a wakeup call of how fast conditions can change. For life science commercial teams, an agile, digitally-equipped workforce is no longer a 'nice-to-have,' but a must-have. For HCPs, digital channels rose in importance, creating new interaction preferences and expectations for personalization.

Successful customer engagement now requires greater precision, speed and scale to engage in a way that is both personalized to HCPs' rapidly changing needs and compliant with constantly changing regulations.

Join Susan Hill, VP and GM of IQVIA Customer Engagement, and Michael Utell, VP and GM IQVIA Compliance, to learn about new business processes and information-sharing capabilities to deliver more personalized, compliant customer engagement, and in turn, deliver on commercial goals.

Key Learning Objectives:

How intelligent workflows and built-in compliance controls can help you manage all the added layers of complexity in today's digital-first environment
How to seamlessly coordinate across all personal and digital channels so that resources are optimized and field teams can be more effective
How to deliver a superior customer experience by leveraging intelligence to better understand HCPs and enable agile engagement planning

speakers

Susan Hill,
VP & General Manager, Customer Engagement, IQVIA

Michael Utell,
VP and GM Compliance, IQVIA Technology and Commercial Solutions

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