Product and Claim Development

Power your innovation journey

Generate the validated results you need to drive the next-generation of OTC, food supplements, personal care, nutrition and medical devices with IQVIA Consumer Health’s fast and cost-effective advanced clinical trials, Rx-to-OTC switch, RWE, consumer testing and device study capabilities.

With IQVIA Consumer Health’s suite of R&D and RWE capabilities, we offer a comprehensive approach to innovation, ensuring that our clients have the necessary evidence to successfully bring new, cutting-edge products to market.

Volker Spitzer
Vice President
IQVIA Consumer Health R&D/RWE Services

CLINICAL TRIALS FOR CONSUMER HEALTH

Deliver innovative self-care. Faster.

IQVIA Consumer Health’s expertise in Phase III end-to-end site to decentralized clinical trial solutions for consumer health products gives you access to:

  • High quality, customized and fit-for-purpose approaches
  • Creative input to clinical strategy under consideration of consumer health product specifics
  • Pre-study intelligence / feasibility to enhance probability of success
  • Access to experts across all indications
  • Access to most innovative methodologies and technologies incl. decentralized trials, digital recruitment, ePROs, digital biomarker, wearables and healthcare-grade AI

Clinical Trials for Consumer Health

Expertise across key OTC categories.

IQVIA Consumer Health’s deep market expertise has helped consumer health companies conduct studies across the US, EU, APAC, China and LATAM, covering all the key OTC and consumer health categories – including the First-in-Class novel categories that are driving the next generation of consumer healthcare products.

RWE

Pioneering real-world evidence approaches

IQVIA Consumer Health’s pioneering evidence generation approach brings together our clinical and real-world evidence capabilities across the OTC, nutrition, personal care and patient care categories. Our capabilities can be tailored to specific evidence and claims to cover a broad range of scientific themes and by applying innovative methodologies and technologies we help you to meet multiple research goals in a cost- and time-efficient manner.

Compelling Claims

Retrospective RWE for breakthrough claims

IQVIA Consumer Health’s unique approach to maximizing the value of existing real-world evidence, provides real-world perspectives in a consumer-friendly format that builds positive consumer sentiment around your brand. By mining consumer-reported outcomes around perceived efficiency, safety, preferences and other data points, we help you unlock new potential for your OTC, nutrition, personal care and patient care brands.

Consumer satisfaction study to boost brands

Bayer Consumer Health and IQVIA Consumer Health in the Philippines used the power of real-world evidence to generate a list of compelling consumer satisfaction claims

Realizing the potential of RWE for OTC

RWE is a fresh way to use existing data to validate OTC product safety and efficacy and to understand when and why consumers purchase and use these products.

Rx-to-OTC Switch
Rx-to-OTC switch services for the next consumer health generation
Utilizing our Connected Intelligence capabilities, we help you bring the next ground-breaking switch to market

The experience you need for switch success

IQVIA Consumer Health brings over 30 years of experience in helping companies expand the OTC medicines space through Rx-to-OTC switch. Our capabilities cover the whole switch journey, from identifying the right candidate, building and executing clinical trial programs, navigating regulatory pathways and bringing your switch to market.

Our team of switch experts offer a comprehensive suite of switch capabilities:

  • Phase I trials (outpatient and exploratory, proof-of-concept)
  • Phase II trials (dose ranging, safety, efficacy)
  • Phase III trials (safety, efficacy)
  • Phase IV trials (long term safety, claims, phase IV commitments, REMS, special populations, quality of life, patient reported outcomes)

Self-Selection Trials (Self-Recognition, Self-Diagnosis, Self-Selection,)

Actual Use Studies (Studies on All comers & Special Populations)

  • Label Design Consultation
  • Label Comprehension Studies for OTC products (Drug Facts Labels)
  • Patient Package Insert, Supplemental Materials Comprehension

Today’s Rx-to-OTC Switch programs require novel and strategic approaches to the study design and in regulatory interactions.  We are entering a new world of chronic health conditions to be managed by consumers using innovative solutions.

Julie Aker
VP and General Manager

Your Medical Device. Validated.

IQVIA Consumer Health has a strong understanding of medical device development, with experience which extends beyond intervention studies, ensuring comprehensive evaluations of medical devices. Explore our services below.

Related solutions

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