BRAND ANALYTICS PLATFORM

IQVIA Brand Analytics Platform

With the ability to understand and view vast amounts of non-identified patient data, in real-time, the IQVIA Brand Analytics Platform is an essential commercial planning component that will drive successful business outcomes for any life science’s company, and is fully backed by, factual, transparent information, with demonstrated, provable results for accurate, reliable, and repeatable answers to the most important business questions.

LEARN HOW TO GET IMMEDIATE ACCESS AND COMPLETE VISIBILITY INTO YOUR CRITICAL PATIENT AND MARKET INSIGHTS

Are you ready to take your analytics to the next level?

Why the IQVIA Brand Analytics Platform

Powered by IQVIA’s Analytics Engine, featuring best-in-class data and analytics methodologies, IQVIA’s Brand Analytics Platform is a self-service, intuitive technology that provides companies with immediate and seamless access to critical information, powerful analytics, and dynamic visualization capabilities that empower commercial teams to quickly identify market insights and easily view, manipulate, and export the data and visuals they want, when their teams need it the most.

Treatment Performance Analyzer

Track and size the number of treated patients based on LRx pharmacy drugs or Dx based drugs/procedures.

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Market Landscape Analyzer

Profile and size the number of diagnosed patients in the U.S. and segment by treated vs. untreated for a specific patient population with the ability to segment the market

Adherence Analyzer

Gain a better understanding of factors influencing product compliance and persistence.

The Data Science Workbench Module

The Data Science Workbench empowers data scientists by allowing them to accurately answer critical business questions and predict market trends and behaviors so that organizations can make the best decisions for their commercial products.

With built in flexibility to create and manage data structures using a variety of applications, including Python, SQL, or Scala, users can quickly and easily build and rebuild scalable data models with consistent results and the confidence knowing that their models are powered by an exceptional data repository — the IQVIA Analytics Engine.

The Data Science Workbench is completely compatible with a wide variety of dashboard visualization tools, including Power BI, Tableau, Qlik, ThoughtSpot, HEX,  and more, enabling seamless integration into your preferred environment.

WEBINAR
Maximize Visibility into your Patient and Market Insights
Learn about a self-service, intuitive technology built for today's commercial brand leaders who want immediate access and complete visibility into critical patient and market insights.

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