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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreBringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Learn MoreA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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LEARN MORE"Aligning legislative requirements, payer expectations regarding pricing and evidence, and meeting patients’ needs is now crucial for successful launches.
Learn moreA top pharmaceutical company wanted to provide its field teams with a more complete view of its customers to drive better omnichannel customer experiences for HCPs. The objective was to fully enable seamless and compliant orchestration of all activities for 12 roles and functions across brands, channels, and therapeutic areas. Ultimately, the company understood the need for CRM migration as part of a larger transformation project that would eventually enable an intuitive and personalized customer experience, using real-time insights and coordinated across physical and digital channels. Read our case study to learn more.