Fact Sheet
IQVIA Digital Couponing
Adapted to OTC Products, used in context with physicians
Aug 29, 2022
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Digital couponing, promoted through brochures left with physicians, is a novel opportunity for manufacturers launching over-the-counter (OTC) health products to create brand awareness with consumers and physicians alike. Such programs are ideally suited to jump-starting new OTC brands that consumers may want to discuss with their physicians before purchasing.

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