The increasingly competitive digital and complex nature of an omnichannel ecosystem invites many new challenges. With higher media spend but low confidence in whether those dollars are working, many biopharma executives worry that forces like business silos, limited data exchange, and disparate technologies are holding them back. Learn how practical strategies can address these persistent issues.
At every stage of the brand lifecycle there is untapped potential to accelerate growth and surpass your competition.
Know where there is opportunity and what the best action is.
The 2023 Everest Group’s Life Sciences Sales and Marketing Operations PEAK Matrix® Assessment evaluated 17 life sciences sales and marketing operations providers serving the industry.
IQVIA was the highest-scoring provider named in the Leader category.
The 2023 Modern Marketing Data Stack Report by Snowflake evaluated over 8000+ Snowflake customers as of April 2023. The Modern Marketing Data Stack Report is a summary of a comprehensive year-long analysis of the data tools, applications, technologies and processes that organizations are leveraging in their marketing data stacks.
We are thrilled that Snowflake named IQVIA as the Health marketplace leader in the category of Measurement & Attribution. Click below for more details in our latest blog.