Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
Learn MoreAccelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
Learn MoreA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
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Over the last decade, IQVIA has used its superior Real World data sets and a team of analytics experts to build the industry standard for marketing measurement and to help reduce marketing waste. IQVIA has now platformed those analytics best practices for pharma clients and their marketing partners to analyze their campaigns at the speed of business.
IQVIA Omnichannel Navigator is a novel media optimization platform that allows you to make informed decisions about your media spend backed by IQVIA’s best-in-class data. Now the same IQVIA data sets that companies use to report to Wall Street are the backbone of a fully transparent, uniquely granular, and consistently actionable media optimization platform.
With IQVIA Omnichannel Navigator, your team gains access to privacy-safe data that is presented in a personalized and user-friendly interface, enabling stakeholders across multiple organizations to make quick investment pivots to maximize ROI. Get the speed and accuracy you need to make the most out of your media investment.
IQVIA Omnichannel Navigator offers customizable platforms for DTC and HCP campaigns for brand teams, publishers, and agencies.
Traditionally, marketers allocate their spend across multiple channels for a single campaign. IQVIA Omnichannel Navigator provides the opportunity to view multiple channels in one instance, allowing you to take a deeper look at digital channels, website and paid search, and Over-The-Top (OTT), and equipping you with the capability to maximize the precision of your campaigns.
IQVIA Omnichannel Navigator is a persona-based platform that provides the reporting you need at the speed of business.
IQVIA Omnichannel Navigator provides the speed of insights and accuracy of data to meet the unique needs of each stakeholder.
IQVIA connects privacy-compliant and non-identifiable health data and marketing expertise to a network of channels powered by next best technology, measurement, and promotional analytics to deliver an integrated omnichannel marketing approach that orchestrates HCP engagement and DTC outreach.
Flexible solutions built on trusted, certified data include
By seamlessly connecting insight and action, IQVIA can help customers build and execute an efficient, effective, and future-fit brand marketing model. Welcome to the next generation of HCP and DTC omnichannel digital engagement in healthcare.
