Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.
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Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.
Discover InnovationsNavigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.
Explore MedTech
Invest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.
Access InsightsUnlock deeper health insights with unmatched data and innovative technology to enhance decision-making for your essential government programs.
Unlock Innovations
Accelerate digital innovation with our data-driven expertise in data science and healthcare, optimizing business processes for smarter decisions.
Navigate Health PlansLeverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.
Streamline Decisions
Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.
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Transform into a data-driven organization that enhances your specialty and showcases value to your members through digital transformation.
Explore NowA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
"Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTSOur industry leading approach to integrating evidence-based launch strategy with our breadth of insights across patient, provider, and payer stakeholder perspectives enables you to make smart business decisions in an ever changing environment.
When crafting your brand strategy, you need to answer key questions to determine where your product fits within the market landscape:
One common pitfall marketers make is building brand positioning, strategy, and segmentation based on a narrow understanding of treatment algorithms. Traditional patient journeys with limited focus on the clinical dimension of the journey end up being expensive, time-consuming and one-dimensional. A holistic patient journey helps to lay the foundation for a strong brand strategy throughout the full life-cycle of your product.
IQVIA applies best practices to adopt an integrated approach in research methodology, analysis, strategy-building and monitoring to maximize brand potential. Our industry leading approach to integrating evidence-based launch strategy with our breadth of insights across patient, provider, and payer stakeholder perspectives enables you to make smart business decisions in an ever changing environment. With our empirical approach, we help launch brands to effectively develop strategy and messaging to optimize your brand’s position with key stakeholders.
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