Our Launch Center of Excellence uses an empirical approach to monitor the US launch environment to understand the factors that are critical to optimizing launch performance. You can rely on our approach to:
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In this white paper, IQVIA experts describe how Brand Optimizer, a groundbreaking, patent-pending methodology, uncovers new opportunities for your brand by answering key business questions.
Case study outlining how the IQVIA Launch Excellence team helped a brand exceed forecast expectations amid organizational fragmentation.