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Life Sciences

Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

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Healthcare

Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

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Healthcare
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U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

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"IQVIA AI Medical Record Review

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"Decoding DSCSA: Ensuring Compliance in the Pharmaceutical Supply Chain

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"26th Controlled Substances and State Regulatory Conference

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Sales Force Effectiveness

Sales Force Effectiveness

Creating meaningful connections with physicians and group practices is essential to drive sales. But new regulatory guidelines and less time with physicians has made this increasingly difficult.
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Locations United States Our U.S. Solutions Life Sciences Commercial Solutions Brand and Marketing Healthcare Providers Sales Force Effectiveness

Optimize the structure, size, and promotional cadence of your sales force.

Track the effectiveness of your sales team at a granular level, and develop new approaches to quickly and precisely target the right prescribers with the right promotional message. IQVIA Sales Force Effectiveness solutions provide tools and targeting strategies to guide your decision making and help senior leadership prioritize the right targets with the appropriate resources.

Using integrated analytics, we design powerful sales force effectiveness models that account for various stakeholder influences on prescribing. Our framework enables you to

  • Develop a customized field-based target segmentation methodology to prioritize physicians’ institutions, and accounts for personal promotion
  • Optimize field-based size and structure, including territory alignment design
  • Execute a staged roll-out within an agreed-upon timeline

Contact us and learn more about how IQVIA Sales Force Effectiveness can help you maximize commercial opportunities.

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Blog
Virtual Care: More Confident Decisions, Better Outcomes
By: Ann Dolan

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Managed Markets Data and Analytic Solutions

Inform your access strategy with critical insights into payer, provider and patient behavior.
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