Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
Learn MoreAccelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
Learn MoreA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
"Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTSToday, consumers are empowered by information available online, what advocacy groups have to say, perspectives from family and friends, and their ability to afford their medications. You want help understanding when consumer efforts contribute to patient initiation.
IQVIA can help demystify reaching consumers and patients. IQVIA connects patient-anonymous real world patient healthcare data to consumer and promotional data sets. Our patent-protected encryption engine protects patient privacy data, by utilizing de-identification techniques before receiving, after each health and consumer interaction data.
Anonymous patient data (e.g., electronic medical records, claims data and lab data) can be integrated to provide a more complete view of what truly happens in healthcare.
A holistic approach to improve patient acquisition and retention
