The continued investment by biopharma and MedTech organizations in new customer engagement and omnichannel capabilities shows no signs of slowing down. At IQVIA, we believe customer engagement models of the future need to be agile, precise and insight driven. This new wave of commercial models will be built upon foundations of comprehensive, connected data, with flexible and dynamic allocation of sales and marketing resources, that can drive personalized content and channel orchestration for physicians at an individual and local market level.