IQVIA Digital Enablement Center of Excellence

Powering exceptional brand experiences

We believe the time is now for the next significant step forward — to modernize healthcare communications and transform brand experiences, so that every customer touchpoint leads to a better patient outcome.

Personalized engagement powers exceptional brand experiences

IQVIA’s Digital Enablement Center of Excellence (CoE) offers an integrated, intelligent omnichannel marketing solution brands need to deliver an exceptional customer experience with every engagement:

  • Authenticated, privacy-optimized data, audience modeling and measurement analytics
  • A comprehensive and open partner and publisher ecosystem
  • Innovative healthcare-ready omnichannel technology with integrated smart triggers capability
  • Patented provider behavior data, audience identification, and closed loop marketing solution
  • An experienced, dedicated team of digital marketing and advertising experts

Our vision is paving the way for unparalleled customer engagement; next-generation omnichannel brand message delivery and engagement; and integrated measurement, and real-time campaign optimization. We deliver on the promise of relevant, timely, and tailored healthcare information to achieve better health outcomes.

OUR DIFFERENCE

Personalized engagement achieved with seamless, smart data and technology

We set marketers up for long-term success with an innovative and comprehensive digital marketing solution, and a fit-for-purpose healthcare marketing operating system that empowers marketers to plan, activate, and measure provider and consumer campaigns across channels.

We’re ready to lead a new era – delivery of personalized brand content to a physician and consumer one minute, and better treatment at the site of care next.

Our provider and DTC solutions scale to fit your omnichannel marketing goals, whether you need support for a specific channel or audience, or for a multi-layered, integrated strategy.

Our Media Operating System for personalized engagement, at scale

OUR COMMITMENT

We are committed to an open ecosystem for future-ready marketing

As champions of building bridges in healthcare digital media and communications, we believe an open and integrated ecosystem will allow healthcare marketers and publishers to move faster, advance new customer engagement approaches, and improve ROI by optimizing brand strategies. An open ecosystem enables more brands to fully participate in building personalized relationships with healthcare providers and patients, regardless of resources.

Privacy

Data that benefits from rigorous privacy safeguards and controls and is adaptable to technology changes.

Integrity

A commitment to following industry best practices for data collection and responsible use of data.

Transparency

Detailed reporting on campaign results using comprehensive, easy-to-understand methods.

Let’s improve lives together.
We're ready to help you power exceptional brand experiences for your audiences. With IQVIA Digital Enablement, you'll have access to authenticated, privacy-optimized data and analytics, innovative fit-for-purpose healthcare omnichannel technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes.

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