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Grow your brand, now and through patent expiry
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Life Sciences
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Healthcare
Life Sciences
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Healthcare
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREBLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
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PODCASTS
"Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTS
WHITE PAPER
Transforming Customer Strategy Into Operational Excellence Through Agile Brand Promotion
Why are most large biopharma and MedTech companies stuck on strategy, rather than exceling at execution when it comes to commercial model innovation?
Jul 21, 2023
The continued growth and investment by biopharma and MedTech organizations in new customer engagement and omnichannel capabilities is showing no signs of slowing down. The pandemic increased digital maturity and comfort levels among HCPs, while accelerating life sciences companies' investment in and adoption of digital and virtual channels. At IQVIA, we believe we have an unmatched suite of capabilities that span across each core component of a customer engagement ecosystem. Download the white paper to learn more about our Agile Brand Promotion customer engagement model.