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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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WHITE PAPER
Fragments of Data Come Together to Create a Customer Mosaic
Connected, Convenient Customer Data is at the Core of Agile Brand Promotion
Sep 28, 2023
Do you really know who your customers are: both the healthcare providers (HCPs) prescribing your products and the patients using your therapies?
Increasingly, patient data and broader HCP and commercial data are coming together to help pharma companies engage better with their customers via the right content, through the right channels, and at the right cadence. In the past, most customer engagement models have chosen to focus on HCPs as their primary customer group, but now many are thinking more holistically about their definition of a customer — and bringing patients into the mix as well.
In this white paper, we focus on the convenient, connected customer data component of our Agile Brand Promotion framework, and explore strategies to draw a more precise and straighter line between the HCP and the patient.