Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Learn MoreA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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EXPLORE PODCASTSThe cyberattack of February 2024 led to a pivotal moment of clarity: our healthcare data system is fragile. There are many players involved in the processing of a single prescription (Rx) or medical (Mx) claim and each of them are potential targets for bad actors. The cyberattack disrupted the communication flow from pharmacies and providers to payers, and visibility of care remains clouded. This paper discusses the dynamics of healthcare data, including medical and prescription claims, the downstream analytics performed on the data, and how to maintain business continuity in times of disruption.