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MAIN/Who We Help
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WHO WE HELP
  • Pharmaceutical Manufacturers
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  • Hospital and Health Systems
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Pharmaceutical Manufacturers

Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.

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Pharmaceutical Manufacturers
Emerging Biopharma (Global page)

Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.

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MedTech

Navigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.

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MedTech
Financial Institutions

Invest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.

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Government and Public Health

Unlock deeper health insights with unmatched data and innovative technology to enhance decision-making for your essential government programs.

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Government and Public Health
Health Plans

Accelerate digital innovation with our data-driven expertise in data science and healthcare, optimizing business processes for smarter decisions.

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Hospital and Health Systems

Leverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.

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Hospital and Health Systems
Insurers and Risk

Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.

Evaluate Risk
Medical Specialty and Patient Advocacy

Transform into a data-driven organization that enhances your specialty and showcases value to your members through digital transformation.

Enhance Your Specialty
MAIN/Insights
Insights/
U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

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BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

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PODCASTS

"Discover the future through our enlightening podcasts available in the United States.

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FACT SHEET

"IQVIA AI Medical Record Review

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BLOG

"Decoding DSCSA: Ensuring Compliance in the Pharmaceutical Supply Chain

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Events/
ON-DEMAND WEBINARS

Visit our library of on-demand webinars.

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UPCOMING EVENTS & WEBINARS

View our upcoming events and webinars.

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"26th Controlled Substances and State Regulatory Conference

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MAIN/Contact Us
Contact Us/
Insight Brief
Launch Excellence, U.S. Edition: The Rewrite of the Business of Launch
The very lifeblood of pharma is undergoing a success transformation, commanding new metrics to reach new heights
Mar 05, 2024
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Today, a successful launch is no longer defined by just dollars — it's defined by the number of patients reached, acquired, and retained. To reflect this new reality, we've refined our take on the modern launch, and carefully considered what needs to change to achieve commercial success in a pressurized environment.

New data, metrics, and understanding of patient behavior and what drives patient acquisition indicate we need to think about launch differently to maximize value – and treat as many patients as possible. In this paper, IQVIA experts discuss the clear need for a rewrite of the modern launch playbook.

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Audio Reading – Launch Excellence, U.S. Edition: The Rewrite of the Business of Launch
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The Inflation Reduction Act of 2022, and the complex chess game now in play for pharmaceutical manufacturers

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