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Americas
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Asia & Oceania
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J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
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- Bulgaria
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- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Life Sciences
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Healthcare
Life Sciences
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Healthcare
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREBLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
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PODCASTS
"Discover the future through our enlightening podcasts available in the United States.
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Fact Sheet
Thought Leader & Network Overview - Activating Thought Leader Networks
Network Science supports effective Thought Leader targeting for the best launch and commercialization outcomes
Dec 06, 2023
Understanding Thought Leaders and the impact these individuals have on HCP networks is foundational to planning for launch excellence. Thought Leaders exist at national, regional, and local levels, playing different roles in advancing product adoption through their network of healthcare provider (HCP) relationships. HCPs rely on trusted Thought Leaders for new learning and to support their decisions to try new therapies. Understanding which Thought Leaders are creating awareness and ultimately influencing adoption within their HCP networks will help you target the most effective messaging and engagements to the most impactful HCPs at the right time.