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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Fact Sheet
IQVIA HCP Omnichannel Navigator: A Platform for Making Smarter HCP Marketing Decisions
Maximize the reach and efficacy of healthcare professional (HCP) omnichannel marketing campaigns
Apr 05, 2022
IQVIA HCP Omnichannel Navigator is a novel media optimization platform that organizes and visualizes the information needed to make informed decisions about HCP digital marketing and media spend. With IQVIA HCP Omnichannel Navigator, teams gain access to market- leading, privacy-safe HCP campaign data that is presented in a personalized and user-friendly interface, allowing stakeholders across multiple organizations to make quick investment pivots and maximize ROI.
IQVIA HCP Omnichannel Navigator is a unique, industry-leading HCP media optimization solution that provides unparalleled insight into digital campaign reach and performance.