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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Americas
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Europe
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Life Sciences
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Healthcare
Life Sciences
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Healthcare
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
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Fact Sheet
Agile Brand Promotion
An insight-driven and responsive HCP engagement model
Mar 15, 2022
Pharmaceutical companies are reconsidering what an effective healthcare professional (HCP) engagement model looks like. IQVIA brings together a comprehensive mix of best-in-class data, advanced analytics, digital media, deep therapy insights, and cutting-edge technology to determine which investments to make, and how to reach the right HCP, at the right time, with the right message to achieve the desired results with precision. We help companies understand where every dollar spent adds the most value while optimizing total customer experience.
Take the next step. Move beyond siloed thinking and make connected and integrated promotion decisions to maximize brand performance.