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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Americas
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Asia & Oceania
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Europe
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Americas
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Europe
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Life Sciences
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Healthcare
Life Sciences
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Healthcare
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
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Case Study
Strategically Preparing for New Product Launch by Assessing the Full Obesity Market Landscape
How an emerging biopharma company went from implementation to analytic results in three weeks with IQVIA's Brand Analytics Platform
Jul 24, 2023
An emerging biopharmaceutical (EBP) company was launching a new product in the obesity market and needed a way to analyze and understand the entire market landscape in order to make informed strategic decisions. The customer was given three weeks to prepare for a board meeting where they would discuss the strategy centered around their new launch and needed immediate access to reliable, high-quality data analytics that supported their position for presentation to key stakeholders.
To solve the challenge, the customer was given access to the Brand Analytics Platform. Since the tool is a true out of the box, configurable, end-to-end solution from data inquiry to insights, IQVIA was able to deliver and implement the technology and provide the expected results within the three-week time constraint while avoiding the potential high IT cost and time delays of a traditional implementation.
Read the case study for more information.
Related solutions
IQVIA Analytics Engine
The IQVIA Analytics Engine, provides seamless, and immediate access to its unparalleled data by leveraging a deeper understanding of customer needs to deliver important business insights.