Regions
MAIN/REGIONS
regions/
Regions
  1. Americas
  2. Asia & Oceania
  3. Europe
  4. Middle East & Africa
  1. Solutions
  2. Insights
  3. Events
  4. Contact Us
MAIN/search
MAIN/Solutions
Solutions/
SOLUTIONS
  • Life Sciences
  • Healthcare
Life Sciences

Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

Learn More
Life Sciences
Healthcare

Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

Learn More
Healthcare
MAIN/Insights
Insights/
U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

LEARN MORE
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS

PODCASTS

"Discover the future through our enlightening podcasts available in the United States.

EXPLORE PODCASTS

FACT SHEET

"IQVIA AI Medical Record Review

LEARN MORE

BLOG

"Decoding DSCSA: Ensuring Compliance in the Pharmaceutical Supply Chain

READ MORE
MAIN/Events
Events/
ON-DEMAND WEBINARS

Visit our library of on-demand webinars.

WATCH ON-DEMAND WEBINARS
UPCOMING EVENTS & WEBINARS

View our upcoming events and webinars.

DISCOVER EVENTS & WEBINARS

EVENT

"26th Controlled Substances and State Regulatory Conference

REGISTER NOW
MAIN/Contact Us
Contact Us/
Case Study
Creating Business Value with Better Outlet Management
IQVIA's data management solutions helped one pharmaceutical company give reliable data to sales reps and find efficiencies in its business
Oct 20, 2022
To download files you must give consent to process your personal data by clicking the "Accept" button below.

When a multinational pharmaceutical company debuted a new Master Data Management (MDM) platform for one of its products, it soon found that it was not able to produce the necessary data views and reporting that their sales reps needed.

The company needed to fix its MDM, clearly define roles and responsibilities, and regain the reps' confidence.

As part of the fix, they looked to improve outlet management, or the ability to determine parent accounts for various hospital outlets in order to get the single source of truth for data that sales reps needed.

Read the case study to learn how IQVIA helped solve the problems and ultimately provided a roadmap for technology enablement that will continue to evolve within the customer's ecosystem while remaining complementary to the existing infrastructure.

Related solutions

Contact Us