Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreBringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
Learn MoreAccelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
Learn MoreA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS"Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTSAs part of your company's launch preparations, you've identified the scientific and academic thought leaders actively engaged in your disease market. These are the key opinion leaders (KOLs) who are conducting research, publishing papers, and speaking at conferences. With this list, you feel confident you have the "key influencer" bases covered. However, if you're focusing only on the most prominent and public voices, you may be missing a larger, even more critical segment: The "hidden" thought leaders at the regional- and local-levels of the market.
Read more - Why 'Hidden' Thought Leaders and Their Networks Can Make (or Break) Your Launch
Authors
John Eichert, Senior Principal, Thought Leader Network CoE, IQVIA
Jennifer Millard, Vice President, Field Medical Affairs Deployment Services, IQVIA
Bruce West, Senior Principal, Thought Leader Network Co, IQVIA