The launch environment is more pressurized than ever before. The convergence of legislative requirements, payer expectations of price and evidence, and meeting patients’ needs means an aligned launch strategy is mission critical.
This is the first of a three-part series and will focus on the first phase of launch: Acquire.
Successful launches need to plan for success early and carefully by focusing on several key points:
Elyse Muñoz,
Ph.D. Director, U.S. Research & Insights, IQVIA
Brian Lasky
Practice Lead, U.S. Launch Center of Excellence, IQVIA
Nadine Vangelov
Senior Principal, U.S. Launch Center of Excellence, IQVIA
Grow your brand, now and through patent expiry
Navigate the challenge of compliance, and its vital association with quality