Gain high value access and increase the profitability of your brands
Healthcare legislation and market trends are continually evolving. Over the past few decades, we have seen the emergence of multi-indication blockbuster therapies and an increased focus on lifecycle management (LCM), which has driven a much different market access landscape than the “primary care days”.
This webinar will help you evolve your LCM strategy with the changing times by analyzing effective market access LCM strategies from the past, evaluating how strategies are expected to change, and identifying which questions Value and Access teams should ask to prepare for success.
Key objectives:
Paul Villa
Sr. Principal, Value & Access Strategy Consulting, IQVIA
Haejin Shin
Principal, Value & Access Strategy Consulting, IQVIA