Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.
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Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.
Discover InnovationsNavigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.
Explore MedTech
Invest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.
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Accelerate digital innovation with our data-driven expertise in data science and healthcare, optimizing business processes for smarter decisions.
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Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.
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Transform into a data-driven organization that enhances your specialty and showcases value to your members through digital transformation.
Explore NowA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
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EXPLORE PODCASTSHealthcare legislation and market trends are continually evolving. Over the past few decades, we have seen the emergence of multi-indication blockbuster therapies and an increased focus on lifecycle management (LCM), which has driven a much different market access landscape than the “primary care days”.
This webinar will help you evolve your LCM strategy with the changing times by analyzing effective market access LCM strategies from the past, evaluating how strategies are expected to change, and identifying which questions Value and Access teams should ask to prepare for success.
Key objectives:
Paul Villa
Sr. Principal, Value & Access Strategy Consulting, IQVIA
Haejin Shin
Principal, Value & Access Strategy Consulting, IQVIA
