Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreBringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
Learn MoreAccelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
Learn MoreA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
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EXPLORE PODCASTSCommercial pharma leaders are always looking to maximize brand performance, however, COVID-19 has thrown these long-standing pressures into overdrive.
The complexity of the healthcare provider engagement model has been further complicated by growing margin pressures and impatience in time to insights. How to define, orchestrate, and link strategy to promotion operations is the key to unlocking the ability to be agile in promotion decisions and optimization.
Key Takeaways:
Christie Conn
Vice President, Brand & Commercial Strategy, IQVIA
Cristin Liberatore
Principal, Integrated Solutions, IQVIA