Regions
MAIN/REGIONS
regions/
Regions
  1. Americas
  2. Asia & Oceania
  3. Europe
  4. Middle East & Africa
  1. Who We Help
  2. Insights
  3. Events
  4. Contact Us
MAIN/search
MAIN/Who We Help
Who We Help/
WHO WE HELP
  • Pharmaceutical Manufacturers
  • Emerging Biopharma
  • MedTech
  • Financial Institutions
  • Government and Public Health
  • Health Plans
  • Hospital and Health Systems
  • Insurers and Risk
  • Medical Specialty and Patient Advocacy
Pharmaceutical Manufacturers

Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.

Discover More
Pharmaceutical Manufacturers
Emerging Biopharma (Global page)

Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.

Discover Innovations
MedTech

Navigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.

Explore MedTech
MedTech
Financial Institutions

Invest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.

Access Insights
Government and Public Health

Unlock deeper health insights with unmatched data and innovative technology to enhance decision-making for your essential government programs.

Unlock Innovations
Government and Public Health
Health Plans

Accelerate digital innovation with our data-driven expertise in data science and healthcare, optimizing business processes for smarter decisions.

Navigate Health Plans
Hospital and Health Systems

Leverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.

Streamline Decisions
Hospital and Health Systems
Insurers and Risk

Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.

Uncover More
Medical Specialty and Patient Advocacy

Transform into a data-driven organization that enhances your specialty and showcases value to your members through digital transformation.

Explore Now
MAIN/Insights
Insights/
U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

LEARN MORE
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS

PODCASTS

"Discover the future through our enlightening podcasts available in the United States.

EXPLORE PODCASTS

FACT SHEET

"IQVIA AI Medical Record Review

LEARN MORE

BLOG

"Decoding DSCSA: Ensuring Compliance in the Pharmaceutical Supply Chain

READ MORE
MAIN/Events
Events/
ON-DEMAND WEBINARS

Visit our library of on-demand webinars.

WATCH ON-DEMAND WEBINARS
UPCOMING EVENTS & WEBINARS

View our upcoming events and webinars.

DISCOVER EVENTS & WEBINARS

EVENT

"26th Controlled Substances and State Regulatory Conference

REGISTER NOW
MAIN/Contact Us
Contact Us/
Blog
Challenges and Benefits of Data Governance and Stewardship Solutions for Pharmaceutical, Medical Device, and Healthcare Companies
With effective data governance and stewardship, you can improve the accuracy of your customer target lists and precision of your call plans
Phyllis Imparo, Practice leader, Data Governance and Stewardship, IQVIA
Dec 20, 2021
  • Locations
  • United States
  • US Blogs
  • Challenges and Benefits of Data Governance and Stewardship Solutions for Pharmaceutical, Medical Device, and Healthcare Companies

Customer data is a critical resource for every health and life sciences organization. Pharmaceutical, medical device, and healthcare companies count on this data to shape commercial strategy and tactics, track performance, and address compliance with the Sunshine Act and other regulatory requirements.

Even so, organizations of all sizes continue to face customer data challenges. What follows are three of the most common scenarios — along with opportunities to solve for each through more effective data governance and stewardship.

Customer Data Challenge #1: Duplicate Data

A sales rep wants to add a new customer to your ecosystem. Your current process counts on each rep to search for that customer in your customer relationship management (CRM) or master data management (MDM) environment. Some reps perform only a cursory search; others ignore the request altogether. This inconsistency results in duplication of customer profiles, customer addresses, and data about their affiliations.

Compounding the issue is a lack of business match/merge rules for processing inbound data from other sources.

To solve this challenge, consider conducting a formal, phased data cleanup. This process should include a one-time exercise in removing identified duplicates and merging customer profile duplicates. To prevent duplications in future data loads, evaluate and, where needed, revise ingestion rules.

Customer Data Challenge #2: Incomplete and/or Inaccurate Data

Your reps and other end users are empowered to create customer profile records. When data sources are loaded, there’s no validation of business rules before that customer data floods your MDM ecosystem. Both practices lead to data that’s incomplete, inaccurate, or both.

This is another challenge you can address with a phased data cleanup. Focus this effort on closing information gaps — including resolving “unspecified” medical specialties and ensuring that providers’ professional designations are captured correctly.

In conjunction with the cleanup, define and implement data load validation business rules. These rules help in capturing and reporting exceptions before they are introduced into your ecosystem.

Customer Data Challenge #3: Client Address Information

Accurate customer address information is critical to supporting a host of downstream business processes — from informing commercial activities to meeting compliance requirements. But without a standard approach for creating and updating customer addresses, you can end up with disjointed, unreliable information.

To ensure that you’re capturing consistent address information from any inbound data source — including your own reps — introduce business rules for validating data entry and data loads. Consider engaging a third party with focused experience in, and proven approaches for, establishing this kind of formal data oversight.

Accelerate the benefits of data governance and stewardship

For effective end-to-end information management, your organization needs data governance in the form of an information strategy and high-level policies and procedures — along with data stewardship via consistent, disciplined coordination and implementation.

With effective data governance and stewardship, you can improve the accuracy of your customer target lists and precision of your call plans. Meanwhile, consolidated customer profile records enable you to be more sophisticated in identifying providers’ affiliations — a key capability for supporting account-based engagement and expanding your reach and frequency. Consolidating these records helps you increase the accuracy of sales reporting and incentive compensation. It also streamlines and simplifies transparency reporting, as required by the Sunshine Act.

If you lack the breadth of expertise and/or scalability to tackle this on your own, consider IQVIA Data Governance and Stewardship Services. Our team offers decades of experience and a suite of accelerators to help you get (and stay) on the path to customer data you can trust. We can support you in crafting your information strategy and data governance policies, assessing and improving data quality, and maintaining client data in accordance with your policies and procedures. No matter your preferred tools or data sources, we are here to help accelerate your journey to better customer data governance and stewardship./p>

To find out more, contact us.

SUBSCRIBE
IQVIA Blog Digest
For all the latest industry insights, please subscribe to the IQVIA U.S. blog digest.
SUBSCRIBE
Contact Us