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Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
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Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
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See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
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Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

COMPLIANCE OVERVIEW
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Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

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"Data in a Day

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BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

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THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

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INSTITUTE REPORT

"Digital Health Trends 2024 - Implications for Research and Patient Care

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EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

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WHITE PAPER

"DCTs Deliver Big ROI

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WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

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About/
FEATURED INNOVATIONS
  • IQVIA Connected Intelligence™
  • IQVIA Healthcare-grade AI™
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Patient Experience Solutions with Apple devices
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INVESTOR RELATIONS

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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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IQVIA Patient Experience Solutions with Apple devices

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.

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WORKING AT IQVIA

Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.

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LIFE AT IQVIA

Careers, culture and everything in between. Find out what’s going on right here, right now.

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WE’RE HIRING

"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

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Pharmacy Focus

Pharmacy Focus

Estudio que permite la segmentación de farmacias según sus características (tanto propias de la farmacia como del entorno) y sus ventas mediante la aplicación de Artificial Intelligence / Machine Learning.
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Locations España Soluciones Pharmacy Focus

Las características de la farmacia provienen tanto de la actualización anual de la base de datos OneKey, como de fuentes públicas. 

Para aquellas farmacias que forman parte del panel IQVIA (aproximadamente 6.300), utilizamos la venta real reportada. El resto se estiman mediante algoritmos de Machine Learning.

 

Mejoras aplicadas: Artificial Intelligence / Machine Learning

Actualmente se trabaja con algoritmos de AIML frente al modelo de regresión lineal anterior.

Para testar este cambio de metodología, se han hecho pruebas en mercados de diferentes tamaños: mercado muy pequeño (urología), mercado de tamaño mediano (salud de la mujer) y mercado con un gran número de referencias (dermocosmética).

Asegurando así, que la implementación de los nuevos algoritmos de Machine Learning, permiten tener una mejor estimación del potencial de la farmacia y mejorar la precisión para clasificar las farmacias en deciles.

 

¿Qué se obtiene al contratar Pharmacy Focus?

  • Listado del universo completo de farmacias, o en caso de ser precisado, un listado parcial a petición. 
  • En este listado, se muestran los detalles de las farmacias (localidad, provincia, CCAA, CP y teléfono), así como su potencial tanto a nivel nacional como provincial.
  • Se incluye un análisis de facturación promedio por decil, así como una curva de concentración del mercado solicitado.
  • También es posible cruzar el listado de farmacias visitadas por el laboratorio para determinar su potencial dentro del mercado.
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