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"Digital Health Trends 2024 - Implications for Research and Patient Care

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Publication
Evolución del Mercado de la Farmacia Española con datos de noviembre 2023
Feb 05, 2024
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  • España
  • Evolución del Mercado de la Farmacia Española con datos de noviembre 2023
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PRODUCTOS PARA LA TOS Y RESFRIADO

La categoría de productos para la tos y el resfriado ha alcanzado una facturación de 74,5 M€ en noviembre, siendo un 23,2% mayor respecto a las cifras de octubre.

A nivel anual, la facturación entre diciembre 2022 y noviembre 2023, ha sido de 742,35€, lo que supone un crecimiento de un 12,5% frente a los datos registrados entre diciembre 2021 y noviembre 2022.

PRODUCTOS DE BELLEZA PARA MUJER

Durante el mes de noviembre se ha registrado un aumento de ventas de los productos que se engloban en la categoría de belleza para mujer.

El crecimiento respecto al mes anterior es de 30% gracias a una facturación total de 45,3M€, correspondiendo 33,6M€ a productos de uso facial. En comparación con las tendencias de otros años vemos que, pese a no ser productos estacionales, los máximos mensuales registrados en los dos últimos años anteriores (desde 01/2021) se han registrado en el mes de noviembre.

PRODUCTOS DE BELLEZA UNISEX

La categoría de cuidado de labios ha aumentado sus ventas en el mes de noviembre un 64,5% respecto a octubre, gracias a una facturación total de 4,5M€.

A nivel anual, el aumento ha sido de un 30,9% con respecto a las cifras declaradas entre diciembre 2021 y noviembre 2022, registrando en una facturación de 37M€ entre diciembre 2022 y noviembre 2023.

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